What is assortment in retailing

However, breadth and depth are the 2 most important characteristics.Creating the plan, retailers also define assortment width and depth for each sales channel.Product assortment consists of the following characteristics:The seller generally provides details of products, such as the depth, breadth, and width of products.According to investopedia, an assortment is a collection of goods or services that a business provides to a consumer.

These decisions affect both retailers and manufacturers supplying them.In other words, it means that retailers decide what merchandise they should buy and market to their customers.Product assortment consists of 4 components including breadth, length, depth, and consistency.Product assortment is the different types of products that a business makes or a retailer offers for sale.Many retail businesses believe they have an assortment strategy in place.

Assortment planning in retail is the process of selecting the products that a retailer wants to sell during a particular period to maximize profitability.Learn what retail planning is, its importance and ways to optimize your merchandise assortment strategy.In the eyes of a customer, this assortment defines a retailer's image and why they shop there.The collection of goods or services that a business provides to consumers.Having a good merchandise mix requires both an art and a science.

A wide assortment strategy is used when retailers aim to offer a lot of different product lines or categories, but with lesser depth in each category.This means that complementary products are stocked together, and a logical flow runs through the assortment in a way that mirrors and accompanies the customer's own journey.